Hooked on Card-Linked Offers

Hooked on Card-Linked Offers

Card-linked offers and loyalty programs are clearly an effective way for merchants to engage consumers and generate business. Such is the conclusion that can be drawn from the CardLinx Association’s 2016 Card-Linking Industry Survey, the results of which have recently...
PayPal’s Major Mobile Milestone

PayPal’s Major Mobile Milestone

PayPal has reached a major milestone: It’s been 10 years since the company rolled out its first mobile payments service—a service that gave users the ability to send money via text. And over the past decade, PayPal’s mobile payments volume has grown remarkably, from...
Putting the Finishing Touches on PAR

Putting the Finishing Touches on PAR

EMVCo is getting formal about tokenization.   The chip card standards body, which manages the Europay/MasterCard/Visa (EMV) payment technology standard, this week officially updated its tokenization specification to include the new Payment Account Reference (PAR) data...