“One of the challenges with a broad-based merchant-funded payments network is getting merchants to engage,” Todd Ablowitz, president of Double Diamond Group in Centennial, Colo., tells PaymentsSource.

And several previous merchant-funded mobile payment offerings have failed to take off, such at First Data Corp.’s NFC-equipped effort harnessing Go-Tag stickers for merchant discounts.

Payments Source, February 23, 2012
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