GoPago was wise to impress upon Chase that it was a company that understood mobile payments beyond the technology, industry analyst Todd Ablowitz, president of Centennial, Colo.-based Double Diamond Group LLC, tells PaymentsSource.
“GoPago was focused on much more than just the actual paying experience,” Ablowitz says. “They were focused on the whole shopping experience and how mobile pay works in that environment.”
Convincing merchants they can sell more products by embracing mobile payments and getting the consumer to interact more with the merchant represents GoPago principles that Chase felt comfortable getting behind, Ablowitz suggests.
Payments Source, March 1, 2012
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