Groupon Inc. redoubled its efforts to penetrate the point-of-sale market with its acquisition of New York City-based software startup Breadcrumb, whose product lets restaurants run transactions on iPad tablets.

“Offers and payments are going to come together,” says Todd Ablowitz, president of Centennial, Colo.-based consultancy Double Diamond Group LLC. “It’s logical [Groupon] would want to take some approach to connect offers and redemption.”

As for the crowded mobile-acceptance market, there may yet be plenty of business to go around, given that most of the users are very small merchants. “You can’t ignore the opportunity in payments,” says Ablowitz. “The total available market is pretty large. It’s pretty logical [Groupon] would want to get in on that gravy train.”

Digital Transactions, May 30, 2012
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