Observers say Square’s latest gambit is noteworthy because it may drive more awareness by encouraging consumers who receive a gift card through Square to download the Square Wallet app, exposing them to new merchants. The service is “a big deal for small merchants” seeking growth because it expands opportunities for them to reach new customers through gift cards and through mobile channels,” Todd Ablowitz, president of Double Diamond Group, tells Paybefore.

PayBefore, December 10, 2012
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