While the chain will not release usage results so far, it is apparently pleased with how the test is going. “Our mobile-payment trial to date has exceeded our expectations and the [New York City] and Long Island expansion builds on this success,” says a Starbucks spokesperson in an e-mail to Digital Transactions News. “They clearly are having results that they like,” adds Todd Ablowitz, president of Double Diamond Group, a consulting firm in Centennial, Colo. The latest move on the East Coast, he says, is “a big step forward for mobile payments.”

Digital Transactions News, October 25, 2010
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