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Armed with $9 million in new funding, mobile-payments startup LevelUp plans to use the capital infusion to expand its sales force and build out new solutions to improve the merchant experience.

“A telesales team can be very effective signing merchants with a highly compelling offering, because the high volume of sales calls that can be made for a low price,” says Todd Ablowitz, president of Double Diamond Group LLC, a Centennial, Colo.-based consulting firm. “The potential downside is that with little or no face-to-face interaction with merchants, it can be hard to gain merchants’ loyalty, which can lead to higher attrition.”

Digital Transactions, August 3, 2012