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In its second major Google Wallet announcement of the week, search-engine giant Google Inc. today said it is bringing the digital wallet for the first time to Apple Inc.’s iPhone, a move that opens the wallet to tens of millions of potential new users. And like Tuesday’s announcement centered on the wallet’s expanding integration with Google’s Android mobile operating system, the iPhone news plays up Google Wallet’s capabilities in person-to-person payments, loyalty programs, and online and mobile commerce and downplays near-field communication (NFC) point-of-sale payments.

“The Google Wallet has clearly morphed into a person-to-person and card-not-present wallet,” says mobile-payments consultant Todd Ablowitz, president of Centennial, Colo.-based Double Diamond Group. “Their energy has moved away, it appears, from NFC.”

Digital Transactions, September 19, 2013