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With the launch of Apple Pay, Apple and its partners took the single largest step toward mobile payments enablement that the payments industry has seen, but it’s still probably not enough to move the needle for offline mobile payments.

This is, without a doubt, the single biggest move towards the creation of a broad-based mobile payments infrastructure since mobile payments were first conceptualized. However, we also must look at what was not accomplished.

So those of us that were watching the Apple event and expecting payments disruption were left with a case of disruptus interruptus. For now, Apple has chosen to play within the payments system to launch a starter product for offline payments. But this starter product is not enough. Payments companies know it, consumers know it, merchants know it, and Apple knows it. There is much more to come.

Mobile Payments Today, September 15, 2014