One longtime payment consultant, Todd Ablowitz (president of the payment consulting firm Double Diamond Group), argues that the Canadian delay could foreshadow U.S. challenges.
“It’s no surprise to anyone that changing the entire acceptance experience for consumers, merchants and the back-end providers is a seismic experience. Despite years of notice, and lots of best efforts and good intention, it’s well-known that many in the retail community just aren’t ready,” Ablowitz said. “So, like some PCI initiatives, the natural response is delay. In this case, its liability shifts being delayed, as opposed to fines. It goes to show us, if EMV can be delayed in Canada-after being on the table for almost 5 years-how far we’ll have to go with U.S. point of sale to see any major changes.”
CBS News, October 1, 2010
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