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San Francisco-based startup Cardfree has launched a white-label mobile platform providing merchants with the ability to implement personalized offers and promotions, mobile payments, loyalty programs, social media engagement and data analytics, among other capabilities designed to drive incremental visits, larger ticket size and greater consumer engagement.

“These guys are pros from across the industry who have a clear vision on how the future of mobile commerce will evolve, and their goal is clearly to ‘skate where the puck is going,’” Todd Ablowitz, president of Double Diamond Group, tells Paybefore. “They have a very strong set of capabilities and [Katz’s portfolio of companies] that puts them in a great position to succeed.”

PayBefore, December 10, 2012