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Some merchants may be content with a simple card-acceptance service such as Square’s, but others may be “more willing to pay slightly higher if the service is more personal and meets their needs,” says Todd Ablowitz, president of Centennial, Colo.-based Double Diamond Group LLC.

Subsequently, many small merchants may consider companies that offer not only a low-cost option but also additional features that give them more bang for their buck.

Payments Source, March 10, 2011