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Little by little, the number of retailers where consumers can make purchases using Google Wallet, a smartphone-based payment, loyalty and offers scheme from Google Inc., is increasing. OfficeMax Inc. is the latest retailer to announce it now accepts Google Wallet transactions.

Merchant acceptance is critical, says Todd Ablowitz, president of consulting firm Double Diamond Group LLC. “This missing link on all the rollouts has been ubiquitous merchant acceptance,” Ablowitz says. “If you can get merchant acceptance, provided Google is able to get access to handsets (Handset makers back mobile payment technology http://www.internetretailer.com/2011/09/28/handset-makers-pledge-support-mobile-payments-stores), you’ve got a combination that could succeed.”

Internet Retailer, October 4, 2011