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As other mobile commerce ventures have done, the companies plan to support near-field communication technology for payments once it becomes widely available, Young said. Until then, the companies intend to use available technology such as bar codes, he said.

The companies anticipate a partial rollout of their system in the fourth quarter.

Todd Ablowitz, president of Double Diamond Group, a consulting firm based in Centennial, Colo., said InComm’s merchant relationships indeed could give the venture more traction than other mobile commerce startups.

“It would certainly give them a solid footing and in some ways give them an advantage,” he said.

American Banker, June 29, 2011