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Adyen’s strategy to address this convergent need among merchants makes sense, says Todd Ablowitz, president of Centennial, Colo.-based Double Diamond Group. “They have a good structure that allows them to grow quickly,” Ablowitz says. “That seems to be showing up in their numbers.” The opportunity for Adyen, and other payment service providers, will continue to grow globally, Ablowitz says.

In 2013, Adyen also relocated its North America operations from Boston to San Francisco, a move Zaki says will enable the company to tap into the pool of technology professionals there. “We want to differentiate ourselves by bringing in people from the payments industry, but also people from the merchant side,” he says.

Digital Transactions, January 22, 2014