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Industry analyst Todd Ablowitz, president of Centennial, Colo.-based Double Diamond Group LLC, says Heartland is focusing on its strength in working with small and midsize merchants.

“They are positioning it a little differently than some of the other mobile-enabled applications, but it will be helpful for merchants who want to get extra payments processed without adding a big expense during busy times in the store,” Ablowitz says.

Heartland also was wise to put an extra focus on its encryption system for security and emphasizing the security measures through each facet of the sales transaction, he says.

Payments Source, August 9, 2011