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It won’t be long until payment card acceptance applications and card readers for smart phones are as easy to get in stores as cornflakes or socks. The latest example: Intuit Inc. and Verizon Wireless on Thursday announced that Intuit’s GoPayment mobile application and reader are now available in Verizon Wireless’s 2,300 U.S. stores.

And as carriers seek to sell more services to small businesses, they’re increasingly seeing the value of offering payment applications with smart phones, according to mobile-payments consultant Todd Ablowitz, president of Centennial, Colo.-based Double Diamond Group. “Clearly what this says more than anything else is that carriers that can reach merchants and casual merchants are recognizing the value of payment acceptance,” he says.

Digital Transactions, August 25, 2011