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Given the flood of negative press generated by the militant group, the Isis mobile payments service had little choice but to re-brand, according to Todd Ablowitz, president of Double Diamond Group, a Centennial, Colo.-based payments consulting and research firm.

“To have a branding problem of that magnitude, it’s very smart of them to self-aware and take rapid action,” he told FoxNews.com. “This situation is unfortunate and completely out of their control — the branding of that terrorist group happened so quickly in the Western media.”

Fox News, July 8, 2014