Indeed, merchant participation is critical to the growth of mobile wallets and NFC adoption, Todd Ablowitz, president of Denver-based consultancy Double Diamond Group, tells PaymentsSource.
“We’re seeing the breadth and depth of merchant relationship they have, and this is very important for their initial rollout,” Ablowitz says.
“The devil’s in the details: consumers have to like using it, it has to work effectively in those merchants, and those merchants have to be committed to the next step.”
Payments Source, May 17, 2012
READ FULL ARTICLE