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Todd Ablowitz, president of global payments consulting firm Double Diamond Group, tells PaymentsSource the global numbers on mobile-phone owners suggest there is a vast marketplace for mobile-business opportunities.

“Two-thirds of the world’s population have a mobile phone, so you want to do things leveraging a mobile phone,” Ablowitz says. “It sounds like (Mozido) has a plan, with MoneyGram, for tapping into that market. It’s got great potential for them and others going after that market.”

Richard Braddock has been a leader at a couple of well-known companies. He’s now leading a company designed to be anonymous.

Braddock, former president and chief operating officer of Citigroup Inc. and former chairman and CEO of Priceline.com Inc., is chairman of Mozido, a 5-year-old white-label provider of mobile financial-services platforms. Its newly launched Genius Wallet platform aims to provide partners’ customers a means to remit funds, pay bills and top up prepaid phone minutes using their smartphones. It also offers retailers a way to customize a shopping app for smartphone users, and Mozido provides the platform for partners to brand and market the wallet to their customers.

Payments Source, February 9, 2012