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Mobile-based loyalty and rewards program are definitely becoming more popular because many merchants are exploring promotional opportunities harnessing mobile phones, says Todd Ablowitz, president of Double Diamond Group, a Centennial, Colo.-based consulting firm.

“Merchants also are looking for ways to differentiate themselves and gain the attention of consumers to increase loyalty,” Ablowitz says. And right now, “the belief is that mobile is the ticket.”

American Banker, November 23, 2010