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Payments experts see Davidson’s most immediate challenge as creating consensus among MCX’s broad base of retailer owners, many of whom are direct competitors, not only on a technology platform, but also on the network’s rules and regulations. MCX counts such retail and petroleum powerhouses as Wal-Mart Stores Inc., 7-Eleven Inc., CVS/pharmacy, Lowe’s, Publix Super Markets, Inc., Kohl’s Department Stores, Shell Oil Products US, and Sunoco Inc. among its members.

“One of the challenges of any consortium is uniting members in purpose, but it can be done, as Visa and MasterCard proved [in the bank-card world],” says payments consultant Todd Ablowitz, president of Centennial, Colo.-based Double Diamond Group.

Digital Transactions, July 18, 2013