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Indeed, mobile loyalty is becoming a primary focus in the payments industry, Todd Ablowitz, the president of the payments consulting firm Double Diamond Group, told PaymentsSource in an interview.

“The wild, surprising success of Groupon has captivated everyone,” Ablowitz said. “Groupon is building on the idea to create more value and create more deals locally.”

SparkBase might have an advantage with its system because the company has developed strong programs for smaller merchants, Ablowitz said. “They have found a model that seems to work really well and adding mobile is pretty obvious next step,” he added.

Payments Source, June 10, 2011