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PayPal processes around 30 percent of all e-commerce transactions, leaving room for a new player such as Stripe, said Todd Ablowitz, president of Double Diamond Group LLC, a Denver- based payments consulting firm.

“It looks like Stripe makes it very simple to get set up,” Ablowitz said. “If you’re a one or two person company selling coffee cups, God knows you don’t want to be the one storing credit-card information so you can get hacked.”

Bloomberg.com, February 16, 2012