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EMV: Merchants’ Newest Gift Card Wrinkle

EMV: Merchants’ Newest Gift Card Wrinkle

The EMV liability shift has laid an unwanted “present” at the gift card industry’s feet. Now on the hook for fraudulent card-present transactions under the liability shift umbrella, merchants that haven’t upgraded to EMV-compliant point-of-sale technology are putting...

Square Inc. Adds Smartphone Gift Cards to Wallet

Observers say Square’s latest gambit is noteworthy because it may drive more awareness by encouraging consumers who receive a gift card through Square to download the Square Wallet app, exposing them to new merchants. The service is “a big deal for small merchants”...

Mocapay Plans To Offer Mobile Loyalty To Small Merchants

Mocapay Inc. is testing a mobile loyalty and prepaid gift card platform that it intends to make widely available to small merchants in the first quarter of next year, the company’s president tells PaymentsSource. Denver-based Mocapay is in discussions with five...