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Hooked on Card-Linked Offers

Hooked on Card-Linked Offers

Card-linked offers and loyalty programs are clearly an effective way for merchants to engage consumers and generate business. Such is the conclusion that can be drawn from the CardLinx Association’s 2016 Card-Linking Industry Survey, the results of which have recently...
Cash, Credit, or…Loyalty Points?

Cash, Credit, or…Loyalty Points?

Could American Express be thinking outside the payments box…seemingly, way outside the payments box? It looks like this may be the case. Cardnotpresent.com reported earlier this week that the U.S. Patent and Trademark Office had recently published a patent application...

4 Reasons Why your MPOS Strategy is Failing

Are you tired of hearing that MPOS is the future of payments while your business is incapable of scaling its MPOS offering? Or are you seeing that your MPOS portfolio is made up of nothing but inactive or low volume merchants? Here’s 4 reasons why, and some things you...

How Apple Forced MCX Down a New Path

Best Buy’s move to accept Apple Pay in its stores is the clearest public sign yet that the Merchant Customer Exchange has radically altered its vision of and ambitions regarding a retailer mobile wallet. MCX’s CurrentC wallet was designed to lower...