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Mobile Loyalty Program Expands In Four Cities

Marketing analysts who say mobile access is the future of loyalty programs with retailers and restaurants are closely watching to see how consumers respond to new mobile apps linking card purchases to rewards credits. Despite LevelUp’s innovations, some mobile...

Mobile Payment Prospects Spur App-Pitching Events

The app-pitching event underscores the excitement about emerging opportunities in mobile payment, although it is an unlikely forum for discovering a breakthrough application that will achieve widespread adoption, one analyst suggests. “This looks like a unique way for...