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Perhaps one of the biggest tasks for the CEO will be to gain the support of big U.S. merchants for the new scheme. So far, no names of big chains have surfaced supporting the carriers’ initiative. They (telcos) need to grasp the nuances of payments and have the charisma to bring the retailers along–no easy job. I would make sure the CEO has the respect of the retailer community, ideally someone with instant retail cred(ability).

NFC Times, August 9, 2010