Efforts to ease the friction in mobile commerce transactions require significant energy to motivate consumers, says Todd Ablowitz, president of Double Diamond Group LLC, a Centennial, Colo.-based consulting firm.
“To get consumers enrolled, they either have to solve it on the first transaction or have something so valuable the person will spend the time on first use,” Ablowitz says. “The question is, will people take a picture of their cards on a regular basis? Will lots of lots of people go down the Jumio path?”
Digital Transactions, April 4, 2014
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