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Isis seems to recognize that its top challenge is on the merchant side, according to Todd Ablowitz, president of Centennial, Colo.-based consultancy Double Diamond Group. An open wallet including merchant-provided accounts could be critical, many observers note. “It’s clear that Isis is seeing the future that many of us in the industry see, that an open wallet with a multitude of payment options is the way to obtain fast and wide adoption,” he says.

Digital Transactions, February 17, 2011